But stunning visuals are only one part of the picture.
When capturing people’s memories is your livelihood, aesthetics play a huge role in how you show up online.
A brand identity that genuinely feels like you, paired with a website built with real intention, is what actually moves the needle. When your design reflects your vision and guides the right people toward trusting and booking you, it stops being just a pretty face and starts doing real work in your business.
That’s really the heart of how I approach design. Yes, I’ll design something beautiful for you. But every choice we make along the way will be rooted in strategy and user experience-focused thinking, so it works beautifully, too.
Creative to creative, a prettier logo or DIY website template isn’t going to be what changes it.
At some point, the DIY website & branding that got you started stops reflecting where you’re heading. What once felt “good enough” now feels like the weakest link in an otherwise professional, established business.
And even though you’re producing some of your best work yet, delivering an incredible client experience, and thinking about what’s next for your business, your online presence isn’t keeping pace. It feels disconnected from the quality of your work, which makes it harder to attract the right inquiries, communicate your value, and put yourself out there with confidence.
trusted by photographers like you
“Haylee was amazing at hearing and making sure she executed my vision for my website.”
“I’m already receiving more inquiries than I ever have before!”
“We are so proud to share our beautiful new brand and website with our clients.”
Want to hand this part off and be able to trust that every piece is handled with care
Are scaling and need to feel confident raising their prices and enforcing policies
Want something built with enough depth and intention that they won’t outgrow it quickly
Are ready to make a real investment into where their business is going
When you’re ready to stop thinking about what your brand and website could be and actually build them, this is where we start.
The full bundle is the most comprehensive way to work together on a complete brand identity & website that accounts for every detail.
For photographers who:
The Signature Selects
Full Brand Identity & Website
Aren’t ready for a full website project yet but know the brand needs attention first
Have grown a lot since they first started and need their brand to reflect that
Want a consistent, recognizable look across every touchpoint
Have a website, but know the brand underneath isn’t pulling its weight
Your photography gets people interested, but your brand is often what helps them decide whether you’re the right fit.
Think of it as the visual foundation of what you put out online. When it’s cohesive, intentional, and actually feels like you, it makes every other part of your business work a little harder.
For photographers who:
The Brand Capture
Full Brand Identity
Need a solid foundation they can grow into over time
Are working within a budget but still want something they’re genuinely proud of
Want a polished, put-together presence without a full ground-up build
Know the DIY era of their business is over
You need a real online presence, but you’re not looking to invest in a full brand & website yet.
This mini bundle gets you the essentials of a solid online presence without going further than you actually need to right now.
For photographers who:
The Snapshot Sprint
Mini Brand & Website
Get to Know the Offer Gallery
Brand & Website Design Packages
From a young age, I was drawn to the arts. But as a true problem-solver at heart, I knew that wherever my path went, it needed to satisfy both sides of my brain: the creative and the analytical. Web design—which I discovered while studying graphic design in college—fit that need perfectly, and it became the one avenue that really stole my heart. For me, design has always been so much more than aesthetics. When it’s used intentionally, it can (and should) actually solve real problems.
Today, as a website and brand designer for photographers, those “problems” my clients experience before working with me often look like attracting inquiries that aren’t the right fit, feeling disconnected from their brand, or having an online presence that no longer reflects the quality of their work. Together, through design that’s backed by strategy and purpose, we solve them with a brand identity and website that create a stronger first impression.
With those problems out of the way, it’s like finally getting to exhale. Showing up online feels more natural, selling your services feels way easier, and raising your prices feels less like a leap of faith and more like the natural next step. Let me show you how we can make it happen together.
Meet your designer
Hi, I'm Haylee
Notes from past clients
– Katyi L.
The complete dedication to my project was beyond my expectations. Never once did Haylee make me feel that I was being too much, or that my vision was ridiculous or too specific. She supported every decision I made with helpful insight and a positive attitude. It made everything so enjoyable.
“From the moment we connected on the consultation call, Haylee paid attention, and was kind and helpful beyond words.”
– Katelynn Y.
Even before we worked together, I've been drawn to her brand, and working with her just solidified that my "picker" was right all along. I will literally always be rooting for her, just like she’s always done for me!!
“Imposter syndrome is so real for me, but Haylee effortlessly helped me feel so comfortable and confident throughout the whole process.”
– Reg & Kala H.
As wedding photographers, aesthetic is everything when it comes to clients deciding if they want to book us. This is THE first impression, so having someone who really cared to listen about what we needed made this experience remarkable. She is SO FAST, and her designer eye truly made our brand exactly what we've been dreaming of.
“She created our branding suite, logo, and website in ONE WEEK.”
Step 1: Discovery
When you’re ready to talk design, submit an inquiry to tell me about what you’re looking for. You’ll immediately receive an automated email with a scheduling link to book a discovery call. After our chat, I’ll send you a custom proposal and investment guide outlining how we can work together. If you’re confident moving forward, you’ll be able to book your project through the proposal and complete the attached contract and invoice.
Step 1: Discovery
Step 2: Onboarding
Step 3: Design
Step 4: Launch
Once you’re officially booked, I’ll send you a link to a Trello board (my go-to project management software) that outlines your next steps in a super simple checklist format. Part of your prep work will include completing a brand strategy & design questionnaire, making an inspo board on Pinterest, and a few other small details to help ensure we’re on the same page before getting started.
Step 2: Onboarding
Step 2: Onboarding
Step 1: Discovery
Step 3: Design
Step 4: Launch
On the day your project begins, we’ll hop into a quick kickoff call (usually about 30 minutes) to review any last-minute details, answer any questions you may have, and go over the timeline and revision process. From here, the design process is super collaborative. I’m not going to disappear—in fact, you’ll hear from me at each design stage so I can get your approval before moving forward. This consistent communication helps me make sure you’re totally in love with your final product!
Step 3: Design
Step 2: Onboarding
Step 3: Design
Step 1: Discovery
Step 4: Launch
When your project is wrapped, I’ll send you all of your final files and links—basically, anything you’ll need moving forward—plus a few extra resources, like your social media launch graphics and Showit website training videos (filmed by yours truly). For the next 30 days, I’ll be available for post-launch technical support and to answer any final questions you might have.
